In a time where people will go the distance to save a couple cents per-gallon on gas, there is a booming new energy drink category that costs 20 times as much per ounce as Coca Cola – energy shots.
An increasing amount of people are dropping their $3 cups of coffee, and picking up these $3 2-ounce energy shots – and most of them taste horrible.
The market for energy shots is expected to increase by 100% this year, to 700 million in sales – and a majority of those sales will be of Living Essentials’ ‘5 Hour Energy,’ the first energy shot on the market.
Other companies have sprung up, in an attempt to capture some of this new energy drink market – products like 6 Hour Power, Fuel 7 Hour Energy, and Mr. Energy 8 Hour Energy are all competing to tap into the energy shot world.
The Mr. Energy 8 Hour Energy Shot, though it sounds similar, has raised the bar for the industry. Aside from caffeine, it includes Acai, Gogi, and Tahitian Noni – three popular berries known for their dietary and energizing properties. Usually, these berries can only be attained by purchasing a $40 bottle of juice.
In addition to its improved ingredients, The 8 Hour shot contains no calories or carbs, and it tastes great!
“I’ve seen the 5 Hour ads plastered all over the media. But if people read the labels before they buy, I think they’ll go for 8 Hour Energy. It’s just a better quality product,” says Darin Steen, one of the top 10 health and fitness trainers in the world.
In a blind test conducted at the University of Florida, 9 out of 10 students preferred the 8 Hour shot over 5 Hour Energy. Another study gave out samples of the Mr Energy 8 Hour shot during finals week, and students returned with rave reviews.
“Wow… after taking the 8 Hour Energy, not only was I able to stay up to study for finals, I picked up a basketball game after! Without it, I probably wouldn’t have managed to do either,” laughed Troy Smith, a Finance major in his last semester.
“The 8 Hour Energy shot is amazing. I stayed energized and focused, and totally aced my final. It’s like time in a bottle,” said Stephanie Wilcox – a student at the UF College of Dentistry.
Despite 5 Hour Energy’s fierce advertising budget, Bhelliom Enterprises, the developer of 8 Hour Energy, is confident their product will succeed due simply to its superior ingredients. “The ingredients speak for themselves,” says Bhelliom Enterprises’ CEO, Casey McCarthy.